[I first read this book Making ideas happen: Overcoming the obstacles between vision and reality in 2013, and since then this book has been my daily guide, often standing in as a coach for my day job. Scott wrote this book while working at Behance: “I realized that creative professionals are the most disorganized community on the planet! But they are ultimately responsible for <so many things> that bring meaning to our lives…
I saw not only an opportunity but also a responsibility to help them overcome the obstacles to make them happen
…as such I committed my professional life to organizing the creative world.” The book is guidance and wisdom on every page, but here are three of the ideas that resonated with me:
Capitalize on healthy conflict: Use disagreements to foster valuable insights that would otherwise be inaccessible. Make your creative team resilient to advocate for their perspectives while respectfully considering that of others, until breakthroughs are revealed.
Short-circuiting the rewards system: Achieving a creative vision also demands a long term focus and sustaining your energy for the long term. Scott’s recommendation is to unplug yourself from the short term reward system and the desire to the validated in the long term.
Seldom is anything accomplished alone: One idea that stood out for me was that of Dreamers, Doers and Incrementalists. Find out which one you are, and then find the right partners. Serendipity comes from differences.]
A book worth reading if you’re a senior designer or in a creative leadership role, or a design entrepreneur; whether in product or services or consulting – you’ll find it useful. Follow up with the more recent book The Messy Middle, another useful companion for building resilience, staying inspired and bringing the best of your creative self to the “hardest and most crucial part” of any project.