A few years ago I was finding it very difficult to be on social media.

I’d always used social media as a kind of journal to some extent, but with different identities crafted for each network, it was no wonder that I was feeling stretched.

I felt a constant struggle of selves, between authenticity, and the carefully crafted brand images everyone seemed to have.

Ultimately I followed Steve Jobs’ strategy when he took over Apple the second time (hahaha) – to cut back and simplify, and focus on the fundamentals.

Curious though – have you felt this way? How did you deal with it?